Amazon Green Label Unveiled: GRS, RCS, OCS, RWS Certification Leading the New Trend of Environmental Protection
In today's era of increasing environmental awareness, sustainable development has become an important trend in global business. As a global e-commerce giant, Amazon actively responds to environmental calls and has launched the "Climate Pledge Friendly" (CPF) program, also known as the Amazon Green Label. By obtaining this green label, the product can not only receive strong traffic support from the Amazon platform, but also attract environmentally conscious consumers and enhance the brand image. Today, we will provide a detailed introduction to the four certifications closely related to Amazon's green label: GRS, RCS, OCS, and RWS.
GRS certification: Global recycling standard, creating a closed-loop environmental protection chain
GRS， The Global Recycled Standard is an authoritative certification for textiles containing recycled components. It emphasizes the sustainability of the entire industry chain, with strict regulations in every link from raw material procurement to final product delivery.
Certification threshold and requirements
The recycled ingredients of the product must be ≥ 20%, and if you want to hang the GRS label, it must be ≥ 50%. Certification covers social responsibility aspects, such as safeguarding labor rights; In terms of environmental regulations, there are strict requirements for wastewater treatment, etc; There are also chemical restrictions and strict control over the use of harmful substances. At the same time, it is required that the supply chain has traceability, and every transaction must provide a TC (Transaction Certificate).
Applicable enterprises and advantages
This certification has extremely high authority and is highly recognized by international brands, such as H&M and Nike, which attach great importance to it. It can effectively promote resource recycling and greatly reduce the consumption of raw materials. For enterprises, it can significantly enhance the brand's environmental image and attract many consumers who value sustainability. Especially suitable for enterprises that emphasize "closed-loop recycling" and expect to stand out in the high-end environmental protection market and achieve differentiated competition.
RCS Certification: Recycling Declaration Standard, Embarking on an Introduction to Environmental Protection
RCS， The full name of the Recycled Claim Standard can be seen as a simplified version of GRS, which mainly focuses on verifying the proportion of recycled ingredients.
Certification threshold and requirements
A minimum of 5% recycled materials are required for product certification, and a minimum of 50% is required to obtain the Amazon Green Label. Its certification threshold is relatively low.
Applicable enterprises and advantages
Suitable for products containing small amounts of recycled ingredients, with high flexibility, as an "entry-level" certification, it can meet the basic environmental declaration needs of enterprises. For companies that primarily focus on the content of recycled materials, RCS certification is a good choice. Moreover, GRS certification materials can be used to produce RCS certified products, demonstrating a certain level of compatibility.
OCS certification: Organic content standard, guarding the source of natural purity
OCS， The Organic Content Standard is mainly aimed at organic fiber products, which strictly controls the entire lifecycle from raw materials to finished products.
Certification threshold and requirements
The product needs to contain a certain proportion of organic raw materials, and the specific proportion requirements depend on different product categories. The certification process has detailed regulations on the procurement, production and processing, labeling and other aspects of organic raw materials to ensure the organic authenticity and traceability of products.
Applicable enterprises and advantages
In the European and American markets, OCS certification is widely popular and regarded as the "gold standard" for organic textiles. Obtaining this certification can enable companies to align well with the pursuit of natural and pure products by European and American consumers, and enhance brand recognition in these markets. For enterprises engaged in the production of organic fiber products, whether it is organic cotton, organic hemp or other organic fiber products, OCS certification is a powerful weapon to enhance product competitiveness.
RWS certification, standardized 'shearing wool', opening up more possibilities for animal fibers with responsibility
RWS， The Responsible Wool Standard aims to ensure that the production process of wool meets the requirements of animal welfare, social responsibility, and environmental protection. This certification provides a unified standard for upstream and downstream enterprises in the industry chain, and also provides a basis for consumers to identify responsible wool products.
Certification threshold and requirements
The responsible person for product use must have a wool ratio of at least 5% to be certified. RWS requires all locations to be certified, starting from wool breeders and continuing until the final seller in business to business transactions.
Applicable enterprises and advantages
RWS certification is applicable to enterprises in multiple links of the wool industry chain. Wool breeding enterprises, including pastures, farms, etc., wool processing enterprises, such as those engaged in wool cleaning, combing, spinning, weaving and other processing links, clothing and textile brands and retailers are also suitable for RWS certification. These enterprises can enhance their brand image and meet consumers' demand for sustainable products by using RWS certified wool raw materials to produce products andpromoting their responsible attributes to consumers.
Four major certifications help obtain Amazon Green Label and seize market opportunities
On the Amazon platform, products that have obtained GRS, RCS, OCS, and RWS certifications are eligible to apply for the Amazon Green Label. Once the green label is successfully obtained, the product will enjoy many advantages:
Exclusive traffic support: Amazon has opened up independent traffic entrances for green label products, such as displaying them in the "Climate Pledge Friendly" section. During major promotional events such as Prime Day, green label products will be prioritizedfor recommendation. Data shows that the page views of green label products have increased by an average of 10%, and sales have increased by over 12%. In the five EU countries, sales growth has even reached 15%.
Enhancing brand image: With the increasing awareness of environmental protection among consumers, products with green labels can make consumers intuitively feel the brand's emphasis on environmental protection, thereby winning their trust and favor. According to McKinsey data, 73% of Generation Z consumers in the United States and 68% of EU consumers consider environmental certification as a key factor in their purchasing decisions, and the repurchase rate of green label products is 20% higher than that of ordinary goods.
Expanding international markets: In the global trend of environmental protection, environmental certification has become an implicit threshold for entering mainstream markets such as Europe and America. Many countries provide tax exemptions and other support for environmentally certified products, and large enterprises often include environmental certification as a requirement when purchasing. Through these certifications, companies can better explore international markets and gain more development opportunities.
If you want your own products to stand out on the Amazon platform and follow the trend of environmental protection, you may consider GRS, RCS, OCS, RWS certification. ASCP is an Amazon SPN service provider. As a professional certification body, we will work together with everyone to support environmental protection, add color to enterprise development, and help enterprises embark on a green new journey on the Amazon platform!
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